Kowhai Pilates needed to ensure people could easily access information. As well as capture a new client and keeping the engaged from investigative browsing, to firm interest, to a booked class. This was achieved though clear and concise UI design and a simple interface .

To design an effective website for Kowhai Pilates it was clear that highly complex did not necessary equal highly functional. In keeping with my design principles of clarity, functionality and user friendly the path way to success in building this website was to keep returning to the users thinking.